SIPSMITH
Sipsmith 2023
In 2023, I worked with Sipsmith on content strategy and production across various social media platforms. My work included developing pitch materials and creating video content that aligned with the brand’s identity. We placed a strong emphasis on key cultural moments, such as Wimbledon with the Wes Anderson trend, while also highlighting the craftsmanship behind their gin through documentary-style storytelling set within the Sipsmith office.
The Official Wimbledon Throw (Concept/Creative)
The concept drew inspiration from a classic cowboy standoff with a comedic twist. We pitched the idea of staging a playful showdown between two of the world’s top bartenders—set not in the Wild West, but on a tennis court, in celebration of Wimbledon.
Inside Sipsmith Documentary videos - Episode 1-4
This B Corp Month we are taking you Inside Sipsmith. In this first episode of our four-part series, our co-founder, Sam Galsworthy, regales us with the captivating tale of Sipsmith's origins; facing down regulatory hurdles, changing the law creating a craft spirit revolution, and our fierce commitment to the exhilarating triumph of having become a certified B Corporation. So, Sippers, join us on this four-part spirited journey through the world of Sipsmith as we explore the delicate balance between craft and sustainability, dive into the heart of our company culture, our cherished work with The Felix Project, and as we look towards the bright and exciting future of our beloved gin distillery. Cheers to a series that's sure to leave you shaken, stirred, and thoroughly delighted!
MONIN
A family company created in 1912, a premium French brand, an innovative flavour solutions creator, a trusted partner for hospitality professionals all over the world: this is MONIN.
Tutorial videos have become a popular trend, attracting high numbers of clicks and views. To tap into this growing genre, we partnered with MONIN to create a series of engaging tutorials on how to make both cocktails and mocktails—perfect for home bartenders. As the non-alcoholic drinks category continues to expand, we wanted to showcase how easy it is to craft delicious beverages using ingredients you likely already have on your back bar. In this series, we highlight three of our best products for creating standout non-alcoholic cocktails and mocktails.
Elicyon
Elicyon is a luxury interior design studio based in London, renowned for crafting visionary interiors. As one of the top London interior designers, we specialize in bespoke interior design, delivering projects that redefine luxury and modernity. Our team of experts spans interior architecture, design, and bespoke craftsmanship, offering unparalleled attention to detail and material quality.